Broadcasting vs. Streaming Evolution: How Terrestrial Platforms and Digital Broadcasters Innovate
Broadcasting vs. Streaming Evolution: How Terrestrial Platforms and Digital Broadcasters Innovate
Blog Article
Terrestrial broadcast series have long been established as popular TV programs, produced and broadcast through major network broadcasting stations. In contrast, streaming services are digitally distributed streaming platforms, with Netflix, regional streaming services, and domestic platforms being representative examples. As audience preferences evolve, competition between network-produced series and digital streaming platforms has intensified. Consequently, each platform is developing unique content and employing distinct strategies to stay ahead.
Differentiation Strategies of Terrestrial Dramas
Terrestrial broadcast series focus on providing stories with widespread popularity while maintaining classic narrative structures. In particular, they actively feature star actors to boost ratings and produce narratives that appeal to a wide range of age groups, thereby securing a loyal audience. Additionally, leveraging their historical credibility and established reputation, they continue to present familiar content, ensuring reliable audience numbers. This allows audiences to have multiple options to engage with long-standing formats through various platforms.
Differentiation Strategies of OTT Services
OTT services are expanding their subscriber base by employing tactics distinct from network-based television. Firstly, they actively incorporate emerging trends and innovative website storytelling, prioritizing artistic direction and narrative depth over broad popularity. Secondly, they offer customized programming that caters to niche preferences, targeting unique fan bases. Lastly, they focus on producing globally accessible media aimed at the global market, allowing them to attract subscribers not only in their home country but also internationally. Through these methods, OTT platforms are strengthening their competitiveness in ways unlike traditional terrestrial broadcasting.
Competition and Collaboration Between Platforms
As legacy media companies increasingly enter the digital entertainment industry, competition has escalated. For instance, KBS and MBC operate their own OTT services, 'KBS Streaming Hub' and 'MBC Digital', respectively, making available their existing TV shows on digital platforms. This initiative helps sustain the relevance of legacy networks while engaging modern audiences. Meanwhile, the growth of new media services is changing consumer behavior towards more user-controlled content access.
Conversely, streaming providers are also expanding their dominance by collaborating with traditional TV networks. Netflix has gained a global following with Hallyu series like 'Squid Game' and 'Hellbound', leveraging the high-quality filming standards of traditional industry leaders. This collaboration helps both parties complement each other’s strengths, fostering a diverse storytelling landscape. As a result, the boundaries between network TV and streaming continue to fade.
Ultimately, terrestrial dramas and streaming platforms are both competing and finding common ground through their respective unique approaches. Terrestrial dramas maintain classic formats and broad accessibility, whereas OTT services provide experimental and globally targeted content. As collaboration and merging between these platforms continue to grow, audiences can expect a richer and enriched entertainment experience in the future.
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